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"Not In The Shape They Used To Be" "Not In The Shape They Used To Be"

Agentura
Red Fuse Communications, Prague
Klient
Hill's Pet Nutrition
Kategorie
Online film
Creative Director
Ken Trevor, Peter Karvinen
Copywriter
Mary Beth Hlavsa
Art Director
Marek Farkas
Director
Vladimir Jedlicka
Director of Photography
Petr Bednar
Editor
Marek Opatrny
Production Company / Producer
Toaster Pictures
Ostatní
Global Executive Creative Director: Arlo Oviatt
  • C201082

    Because many pet owners deny their pets are overweight the message in this film takes a non-confrontational approach. Using gentle humour the film shows overweight pets struggling around the home before posing the simple question, "Not in the shape they used to be?". Then comes an invitation, "Start their 10 week turnaround. The final part of the message is a url where pet owners were able to sign up for a trial of Perfect Weight pet food.