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Fofola Wanna Fofola?

Agentura
Zaraguza
Klient
Kofola Československo
Kategorie
Integrated Campaign
Creative Director
Michal Pastier, Igor Majkút
Copywriter
Jaroslav Vígh, Jan Marcinek, Maroš Hamorský, Mirka Biel, Michal Pastier
Art Director
Igor Majkút, Juraj Šútovec
Photographer
Martin Črep
Designer
Tomáš Škarba, Kristína Mazáková, Andrej Nemček
Director
Martin Vančo, Igor Majkút
Director of Photography
Alien Studio
Editor
Alien Studio
Music Composer
Vladimír Bajnoci
Agency Producer
Andrej Medveď
Production Company / Producer
Alien Studio
Url
http://www.fofola.cz/
  • L01338

    Task was to support the sales of a 0,5l format of Czechoslovak coke drink - Kofola, which is designed for a young people. Proposition was positive craziness and fun. To spread this emotion, we used online celebrity – dog Tuna. We created for him the unique character of a mischievous dog, who has a funny lisp, pronounces the name of our drink wrong and uses product slogan „Wanna Fofola?“ to divert viewer’s attention. Execution of the campaign: spots (TV & online), OOH, web, app and on-trade.

     

    Úlohou kampane bola podpora predaja 0,5l formátu Kofoly pre cieľovú skupinu 16-24 rokov. Propozíciou produktu je pozitívne pobláznenie a zábava. Aby sme šírili túto emóciu, použili sme online celebritu - psíka Tunu. Vytvorili sme mu unikátny charakter nezbedného psíka, ktorý vtipne šušle, a preto zle vyslovuje meno nášho nápoja, pričom produktovú hlášku „Dáš si Fofolu?“ použije zakaždým na odvrátenie pozornosti. Exekúcie kampane: spoty (TV a online), OOH, web, mobilná aplikácia, on-trade.