Art Directors Club - Czech Republic
Problem: In CZ pensioners feel useless and deserted. Technology deepens their disconnection. We developed an HR experimental program to reconvert pensioners into Vodafone sales force. The recruitment was based only on 2 criteria: to be over 65 y.o. and know nothing about modern technologies. We redesigned our training program, using less memorization but learning by play. Results: Ageism became 500a public topic, next to feminism and racism. Czech Parliament is supporting the initiative.