Art Directors Club - Czech Republic
For OSF we created a campaign in which we sent 4 celebrities to the homes of their internet haters. Celebrities challenged haters to say to their faces those hates they addressed them on the internet. The campaign Say it my face immediately caused a huge stir. It was spontaneously shared by significant media for whole weeks. and what is most important that ordinary people from their own initiative started to lesson haters and appeal to theme:Criticize but not hate.