Art Directors Club - Czech Republic

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Povedz mi to do očí Say it my face

Přihlašovatel
Mayer/McCann - Erickson s r.o.
Agentura
Mayer/McCann - Erickson s r.o.
Klient
Open Society Foundation (OSF)
Kategorie
Social
Creative Director
Juraj Šulík
Copywriter
Lucia Čarná, Ida Bírová, Peter Šebo, Juraj Šulík
Art Director
Martin Jaňák, Michal Hornický
Director
Jaro Ridzoň
Agency Producer
Lucia Salzerová
Production Company / Producer
Stalker production
  • F301257

    For OSF we created a campaign in which we sent 4 celebrities to the homes of their internet haters. Celebrities challenged haters to say to their faces those hates they addressed them on the internet. The campaign Say it my face immediately caused a huge stir. It was spontaneously shared by significant media for whole weeks. and what is most important that ordinary people from their own initiative started to lesson haters and appeal to theme:Criticize but not hate.