Art Directors Club - Czech Republic
We used chocolate as a medium and connected it with something youngsters use everyday. Smartphone. By using a smartphone and the back side of the chocolate, that is always unique thanks to its ingredients, they could create real music. All you had to do was scan the back side of the chocolate bar with your smartphone after unwrapping it and the web page cokoladahraje.cz analysed the size and placement of jellies, nuts and raisins and transformed them into music samples.