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Studentská pečet - Čokoláda hraje First chocolate in the world to ever compose music

Přihlašovatel
Zaraguza CZ, s.r.o.
Agentura
Zaraguza CZ, s.r.o
Klient
Nestlé, Studentská pečet
Kategorie
Best use of Media
Creative Director
Jan Jelínek
Copywriter
Adam Cirok
Art Director
Veronika Valentová, Mathieu Zylberait
Designer
Mathieu Zylberait
Music Composer
Chocolate Studentská pečet
Agency Producer
Viera Šteffeková, Lucia Tureková
Production Company / Producer
Darq Studio
Ostatní
Media strategist - Peter Mižík, Honza Marcínek
  • G01555

    We used chocolate as a medium and connected it with something youngsters use everyday. Smartphone. By using a smartphone and the back side of the chocolate, that is always unique thanks to its ingredients, they could create real music. All you had to do was scan the back side of the chocolate bar with your smartphone after unwrapping it and the web page cokoladahraje.cz analysed the size and placement of jellies, nuts and raisins and transformed them into music samples.