Art Directors Club - Czech Republic

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KODIAQ Faces KODIAQ Faces

Přihlašovatel
Fallon Prague
Agentura
Fallon Prague
Klient
ŠKODA
Kategorie
Film Craft
Creative Director
Colin Lamberton, Michael Pfeiffer-Belli, Anthony Underhill
Copywriter
Anthony Underhill
Art Director
Michael Pfeiffer-Belli
Director
Jaco van Dormael
Director of Photography
Jan Velicky
Agency Producer
Janet Fox
Production Company / Producer
Amazing Production
  • J101636

    Fallon’s challenge was to drive awareness of the KODIAQ in a cluttered market while reinforcing ŠKODA’s more emotional brand positioning. For the overall campaign, we tapped into a social trend that our target audience would relate to: the concern that in our increasingly urban, indoor-orientated lives, we face being disconnected – from nature and each other. The KODIAQ is positioned as an enabler: the car for families to get out there and RECONNECT.