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KODIAQ campaign KODIAQ campaign

Přihlašovatel
Fallon Prague
Agentura
Fallon Prague
Klient
ŠKODA
Kategorie
Integrated Campaign
Creative Director
Colin Lamberton, Michael Pfeiffer-Belli, Anthony Underhill, Peter Karvinen
Copywriter
Anthony Underhill, Michaela Žemlová
Art Director
Michael Pfeiffer-Belli, Radim Šrámek
Agency Producer
David Havel
  • M01659

    Fallon’s challenge was to drive awareness of the KODIAQ in a cluttered market while reinforcing ŠKODA’s more emotional brand positioning. So we set about creating relevant and meaningful content that would differentiate the car. To mark the official announcement of the car’s name we highlighted its inspiration: the Alaskan Kodiak bear, and the island where it comes from. And for one day the city of Kodiak officially changed its name, replacing the K for Q, after our SUV.