Art Directors Club - Czech Republic

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THE MOW-NA LISA THE MOW-NA LISA

Přihlašovatel
Mustard s.r.o.
Agentura
Mustard, Cream Prague
Klient
Spider
Kategorie
Ambient & Ostatní
Creative Director
Martin Svetlík
Art Director
Narn Badmaev
Director
Giulio de Blasio
Director of Photography
Jan J. Filip
Agency Producer
Ondřej Votoček
Production Company / Producer
Barbora Sovinská, Mustard
Ostatní
Idea Maker: David Brada, Project Manager: Tereza Vítková, Project Manager: Veronika Macková, Head of Social Media: Bernard Šimon, Social Media Manage
Url
https://www.youtube.com/watch?v=eeKztZGpdoU
  • B201746

    The maker of high-tech industrial lawn mowers Spider needed to reach international markets with a limited marketing budget. Using Spider unique technology, within 10 hours we cut a gigantic version of the famous portrait of Mona Lisa into a steep Czech hillside, creating the biggest reproduction in history. To extend the story beyond local, we created a content package and seeded it to more than 1600 media outlets around the world. The unpaid media space we gained was worth over 600 000 Euros.