Art Directors Club - Czech Republic

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Perte s láskou Laundry with love

Přihlašovatel
Konektor, a.s.
Agentura
Konektor, a.s.
Klient
Schicht s. r. o.
Kategorie
TV / Cinema
Creative Director
Jana Kneschke, Pavel Hluchý
Copywriter
Jana Kneschke
Art Director
Pavel Hluchý
Photographer
Martin Kabát
Director
Jakub Hussar
Director of Photography
Tomáš Jelínek
Editor
Jakub Hussar
Music Composer
Michal Reynaud
Agency Producer
David Růna
Production Company / Producer
Punk Film
Url
mydlosjelenem.cz
  • C101806

    The traditional Czech brand The Deer, used by the generations of Czech babi, grandmothers, is has come back to life. Its communication is in line with long-standing brand values. Efficiency and respect have been reflected throughout the creation of this TV spot and also in the context of other laundry ads.

     

    Tradiční česká značka Jelen, se kterou praly už generace českých babiček, znovu ožila. Její komunikace je v souladu s dlouholetými hodnotami značky. Šetrnost a respekt se odrazily v celém pojetí spotu i v kontextu ostatních reklam pracích prášků.