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Magna- (Ne)zanedbatelná částka Magna - Non-negligible amount

Přihlašovatel
Zaraguza CZ, s.r.o
Agentura
Zaraguza CZ s.r.o
Klient
MAGNA ČR o.p.s
Kategorie
Online Campaign
Creative Director
Peter Michalka
Copywriter
Roman Biath, Roman Krmášek
Art Director
Marek Mati
Designer
Martin Kička
Director
Matej Šámal
Agency Producer
Veronika Podušková
Production Company / Producer
Armada Films, Agency producer: Pavel Picek
Ostatní
Strategist - Roman Biath, Media Strategist - Peter Mižík
  • L01854

    There are many organisations in the Czech Republic asking people to send them money. They send people emails, text messages, flyers...but people don't react. That's why Magna did not ask people for money – quite the opposite – they sent money to people's accounts. This is how we introduced a humanitarian organisation that was, until recently, virtually unknown in the Czech Republic, but we have changed it.

     

    V ČR existuje mnoho organizací, které žádají lidi, aby jim poslali peníze. Posílají jim e-maily, esemesky, letáky,...a oni nereagují. A proto Magna peníze od lidí nežádala, ale posílala jim je na účet. Takto jsme představili humanitární organizaci, kterou v ČR skoro nikdo neznal a my jsme to změnili.