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Včely cukr naleznou na místech, kde to nejméně očekáváte Bees can find sugar where you least expect it

Přihlašovatel
McCANN-ERICKSON PRAGUE spol. s r.o., INTERNATIONAL ADVERTISING AGENCY
Agentura
McCann Prague
Klient
Sklizeno
Kategorie
Mailings/Giveaways
Creative Director
Global Executive Creative Director: Adrian Botan (McCann Worldgroup), Chief Creative Officer: Razvan Capanescu, Group Creative Director: Klára Palmer
Copywriter
Klára Palmer
Art Director
Richard Axell, Gerrit Gerischer
Photographer
Patrik Klema (McCann Prague)
Illustrator
Ivan Holič
Designer
Hayley Smith, Razvan Capanescu
Director
Jakub Švejkar (We Are Productions)
Editor
Paul Jenkinson (Craft London)
Agency Producer
Roxana Pfeffermannová, Jitka Baldwin, Stanislav Chudoba, Pavlína Nagyová
Production Company / Producer
Procoma, Renegadz
Ostatní
Creative Excellence Manager Europe: Carmen Bistrian (McCann Worldgroup), Glass Designer: Lukáš Novák, Motion Designer: Tomáš Matis (McCann Prague), Vo
  • E101878

    In The Czechia, almost 30% of the population is affected by diabetes. Heavily processed food is still routinely purchased, though Sklizeno has made it accessible to buy 100% natural food. Valuing our tradition in glass craftsmanship, we’ve created designs, meant to gain even more earned media. We produced the honey jars in the shape of the actual aliments that have hidden sugar. So, influencers and journalist saw, literally, how much sugar hamburgers or ketchup have in their ingredients.