Art Directors Club - Czech Republic

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Blacker Than Black - VINYL Blacker than a vinyl record made out of dying unicorn sounds

Přihlašovatel
McCANN-ERICKSON PRAGUE
Agentura
McCANN PRAGUE
Klient
Peter's Apartment
Kategorie
Mailings/Giveaways
Creative Director
Jiří Horut
Copywriter
Aidan Whitley, Razvan Capanescu
Art Director
Jiří Horut, Hayley Smith
Designer
Filip Sušič, Tomáš Matis, Aramayis Tokhyan, Benjamin Mulderer
Director of Photography
Daniel Momany
Music Composer
SYPE Studio - Jindřich Kravařík, Jakub Šimandl
Agency Producer
Jitka Baldwin, Pavlína Nagyová
Ostatní
Chief Creative Officer: Razvan Capanescu; Food Innovator: Patrick Gelencser, Voiceover: Peter Hosking, Account Director: Hana Prokopová, Talent Manage
  • E102071

    Peter’s Cold Brew is an especially strong coffee. Thanks to its slow infusion process, it’s triple in strength. To do justice to such an impressive product, we came up with the concept - Blacker than black. Blacker than... matching with your dad on tinder. Or even blacker than... a vinyl record made out of dying unicorn sounds. So that’s exactly what we did. The first ever vinyl record pressed from coffee. We made a series of fully functional, drinkable LP’s from the beans of our black