Art Directors Club - Czech Republic
Every Czech knows the most popular poem about unhappy love. In fact, Mácha’s amorous poem May is a part of elementary school education and everybody has to learn it by heart. Therefore, everyone knows the notorious call: „Hynku, Viléme, Jarmilo.“ Kofola has always provoked its audience with love-themed campaigns. So, they decided to give this old poem a new meaning. Because there is enough love for everyone.
Co vznikne, když se skloubí líbání pod třešní, Karel Hynek Mácha a dva kluci, kteří milují jednu holku?