Art Directors Club - Czech Republic
The Carmeli Group campaign aims to reassure by conveying a clear value: reliability. Value that we can translate on all Carmeli Group businesses: used, rental, commercial vehicles. As a brand positioning. The campaign has a declinability over time. The light tone of voice is designed to communicate to a wider target. Gruppo Carmeli is the reliable reliability, the one you are looking for, the service you cannot imagine.
© 2011–13, Art Directors Club Czech Republic. All rights reserved. Všechna práva vyhrazena. Design Aleš Mička (Touch Branding). Programování Hokosoft.