Art Directors Club - Czech Republic

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Gruppo Carmeli Gruppo Carmeli

Přihlašovatel
RAINERI DESIGN SRL
Agentura
RAINERI DESIGN SRL
Klient
Gruppo Carmeli
Kategorie
Billboard & Poster
Creative Director
William Raineri
Art Director
William Raineri
  • B102286

    The Carmeli Group campaign aims to reassure by conveying a clear value: reliability. Value that we can translate on all Carmeli Group businesses: used, rental, commercial vehicles. As a brand positioning. The campaign has a declinability over time. The light tone of voice is designed to communicate to a wider target. Gruppo Carmeli is the reliable reliability, the one you are looking for, the service you cannot imagine.