Art Directors Club - Czech Republic
The BMW 4 Elements by Milan Kunc is a limited edition supersport car designed by the world-renowned Czech-German artist Milan Kunc. The project aims at an original way of pointing out topics associated with environmental protection and long-term sustainability. That was also why the revolutionary sports car BMW i8 Roadster was selected as an “art canvas”. The car was auctioned and the profit was donated to a non-profit organization The Ocean Cleanup which aims to rid our oceans of plastic.