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1224 - Prevence sekundárních autonehod 1224 - Prevention of secondary car accidents

Přihlašovatel
McCANN PRAGUE
Agentura
McCann Prague
Klient
Česká kancelář pojistitelů (ČKP)
Kategorie
Integrated campaign
Creative Director
Klára Palmer
Copywriter
Klára Palmer, Adam Roučka
Art Director
Ondřej Kroupa
Photographer
Goran Tačevski
Illustrator
Ondřej Kroupa
Designer
Ondřej Veselý, Zuzana Hrachovinová, Tomáš Matis, Filip Sušic
Director
Nalle Sjoblad, Andy Fehu
Production Company / Producer
Creative Embassy, Procoma, Hero&Outlaw
Ostatní
Case film director: Joseph Martin, Roman Krmášek Account Director: Jan Antonů Account Manager: Kristýna Ambrožová Strategic Planner: Martin Svetlík Me
  • M102443

    The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash. Because the drivers haven’t been trained how to react properly in such situations. To point out this issue we created a car accident as a test during a driving school lesson followed by proper explanation and hand out of a safety manual. We also came up with cheeky TVC. Suggesting that some rules are to be followed by absolutely everyone, so they don’t die stupidly

     

    The number of secondary road accidents is rising every year due to the lack of knowledge of the right procedure after a car crash. Because the drivers haven’t been trained how to react properly in such situations. To point out this issue we created a car accident as a test during a driving school lesson followed by proper explanation and hand out of a safety manual. We also came up with cheeky TVC. Suggesting that some rules are to be followed by absolutely everyone, so they don’t die stupidly