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Journey through Galaxies Journey through Galaxies

Přihlašovatel
Ogilvy s.r.o.
Agentura
Ogilvy s.r.o.
Klient
Samsung
Kategorie
Product & Packaging Design
Creative Director
Tomáš Belko, Richard Axell
Copywriter
Tomáš Belko
Art Director
Pavel Krtouš
Photographer
N/A
Illustrator
N/A
Designer
Pavel Krtouš
UX Designer
N/A
Director
N/A
Director of Photography
N/A
Editor
N/A
Music Composer
N/A
Agency Producer
Pavel Krtouš
Production Company / Producer
Ogilvy In-house Production
Ostatní
Dita Stejskalová, Václav Rambousek, Jan Švehla
  • J202454

    How to convince professional journalists, who are overloaded with products by smartphone manufacturers, to write and talk about our product more than is usual? Because it is the 10th model in our history? Just sending a new Samsung Galaxy 10 is probably not enough. So we came up with an idea of a time-traveling experience. We packed the new phone into 10 packages receivers had to unwrap to get to the product. At the packagings, there was the whole Galaxy history.

     

    Jak přimět odborné novináře, kteří jsou zahlceni produkty výrobců chytrých telefonů, aby o našem produktu napsali nebo mluvili v médiích víc, než je obvyklé, protože je to desátý model v historii? Asi nestačí poslat jim nový Samsung Galaxy 10. A tak nás napadlo udělat cestu časem, totiž nový telefon zabalit do deseti obalů, které postupně musíte sundat, než se dopracujete k produktu. A na těch obalech bude celá historie Galaxy, co obal, to další historický model.